In 2009, Samsung sold around 31 million flat-panel televisions, enabling to it to maintain the world’s largest market share for a fourth consecutive year.
Samsung launched its first full HD 3D LED television in March 2010. Samsung had showcased the product at the 2010 International Consumer Electronics Show (CES 2010) held in Las Vegas.
Samsung sold more than one million 3D televisions within six months of its launch. This is the figure close to what many market researchers forecast for the year’s worldwide 3D television sales (1.23 million units). It also debuted the 3D Home Theater (HT-C6950W) that allows the user to enjoy 3D image and surround sound at the same time. With the launch of 3D Home Theater, Samsung became the first company in the industry to have the full line of 3D offerings, including 3D television, 3D Blu-ray player, 3D content, and 3D glasses.
In 2007, Samsung introduced the Internet TV, enabling the viewer to receive information from the Internet while at the same time watching conventional television programming. Samsung later developed “Smart LED TV” (now renamed to “Samsung Smart TV”), which additionally supports downloaded apps. In 2008, the company launched the Power Infolink service, followed in 2009 by a whole new Internet@TV. In 2010, it started marketing the 3D television while unveiling the upgraded Internet@TV 2010, which offers free (or for-fee) download of applications from its Samsung Apps App Store, in addition to existing services such as news, weather, stock market, YouTube videos, and movies.
Samsung Apps offers for-fee premium services in a few countries including Korea and the United States. The services will be custom-tailored for each region. Samsung plans to offer family-oriented applications such as health care programs and digital picture frames as well as games. Samsung’s range of smart TVs include the apps ITV Player and motion controlled Angry Birds.